What is considered a proper Slogan? and most importantly, what is a Slogan? Can we recognize them easily? What about Apple’s “Think Different” phrase? Is that a slogan? We’re sorry but you are wrong. Those words are actually their tagline. What about Disney? “To make people happy” sounds better? It’s in fact, their vision statement.

The importance to have a well-motivated leader is as much crucial as getting a well-articulated meeting. Every meeting needs to have an agenda. It may sound obvious, but trust me the reality can be truly different sometimes. No agenda means no structure and with that, there is no opportunity for an organization to grow in a healthy way. Let's analyze together the importance of work meetings from a more productive point of view.

Todo comienza con una idea.